PKSBE

If you saw Anupam Mishra walk into a room in all his glory with his boots and hat, I doubt you could perceive the sensitive and emotional creator beneath that flamboyant, tough exterior. That’s what PKSBE students witnessed last Thursday when the romantic genius of advertising visited the institute to share his journey with them. Abodid, the Ad film director of extremely successful films for Samsung, Sony Bravia, and Havells among many others, who also introduced the NID graduate, had…

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A cinematographer captures all the emotions and details in a frame while staying unseen behind the camera. Last Friday in PKSBE, the spotlight was thrown on one such master of visuals as he visited the campus to interact with the students. It was no one other than Manu Anand, the Director of Photography of the recently released SRK starrer Zero, among many others. As brilliant as he is behind the camera, he doesn’t like to appear in front of it….

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This Monday, PKSBE students got a taste of the advertising life when they walked in the swanky office of Rediffusion Y&R, located in Lotus Corporate Park. As all nineteen of them sat in the chic conference room, they were greeted by Jaideep Mahajan, or JD as his colleagues call him. A Delhi College of Art graduate, Jaideep has been in the advertising industry for twenty solid years. He has worked in some of the biggest advertising organizations, such as McCann…

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Laughter has no language barrier, knows no religion and can touch any age. Nothing connects the soul more fondly than laughter and I believe Kundan Shah knew this worldly secret. It’s perhaps for this very reason he spent his time delivering his final lecture on earth, teaching and laughing with our students at PKSBE. Those twilight 9 hours of his life has been etched in our hearts and lives forever. Kundan Shah was a man like no other. When he…

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